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Home Grown Success Extending the reach of a small book publisher Executive Summary Hopelessly Human Productions is a small book publisher with an expansive vision. The founders of Hopelessly Human Productions gave rise to a philosophy that would heal the Canadian health care industry from the inside out. But they needed a medium to disseminate its message quickly and effectively. To this end, they sought partnership with Webtech. The Challenge Time was of the essence as their publication date was fast approaching. They required branding and a web strategy that would successfully promote the upcoming release of their book, "The Hopelessly Human Nurse". The Solution Webtech drew from its diverse resource of professional alliances to deliver a superior product to this client. Together with a marketing agency, we assisted in the development of the brand and launched an ecommerce site ahead of schedule. The Results Our strategy helped these clients to find consumers of their product rapidly. The results have been an overwhelming demand for the book, requiring a second printing. Due to the success of the project, the Hopelessly Human founders have begun working on a second book titled "The Hopelessly Human Patient". + View Website |
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